You are four races into the 2009 season, and you only have 4 more points than Force India, andthe even worse news is that Force India has no points. You are lagging way behind in areo development and you are sending your KERS system to the dust-bin for at least the next two races.
What's a modern team principal and head of BMW Motorsports to do?
Tell your marketing folks to crank up the video production and create video depicting a team at the top of it's game, complete with motivated, eager drivers, and slick camera work. (When you realize that this was probably shot some months ago, it's almost even more depressing, now that we know how the start of the season plays out, it's almost like Goose's death in Top Gun being proceeded by Goose and Meg Ryan playing it up at the bar with Goose being the only one unaware that his time onscreen is almost over. Sorry if I spoiled Top Gun for anyone.) Enjoy!
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