Thursday, July 30, 2009

BMW to Exit Formula One - Official BMW Video

The only word that captures the feeling around Bmw's departure from F1 is "Disappointment". There is disappointment that comes from BMW/Sauber giving up a shot at the championship in 2008 to get a head start on KERS (later abandoned) for the 2009 season. There is disappointment that comes from a one-two finish in Montreal, followed by a string of miscues and lack-luster results.

Unfortunately though the biggest disappoint in BMW/Sauber's announcement comes from the statement that the shift of dollars from racing will go to "sustainability" -- hypocrisy for a company that makes the X5M and the X6M. What part of sustainability do those cars fall into?

It's becoming more and more apparent that BMW has stopped paying lip service to the idea that they build performance cars and instead is just focusing on cars that are as profitable as possible. If you disagree, point to one car in BMW's current line-up that hasn't grown into a bloated luxo-barge over the years, with more horsepower and less driving enjoyment.

Farewell BMW/Sauber. Your departure is definitely disappointing.

(Via BMWwebTV)

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